NUDE founder and eco-entrepreneur Bryan Meehan made organic food sexy in the UK with his Fresh & Wild stores and was inspired to do the same for natural skincare. With Ali Hewson, wife of Bono on board, NUDE has become a celebrated British brand, synonymous with high performance skincare and sustainable, ethical values.
Inspiration
Bryan – 10 years ago I was working at Fresh & Wild and I noticed my customers would buy organic food and keep a healthy active lifestyle, but then they would head to Space NK to buy skincare made with chemicals. Knowing that 70% of what you put on your skin is absorbed into your bloodstream, I asked them why, and the overwhelming response was that they felt natural skincare would not deliver results or tackle their anti-ageing concerns. I wanted to create a range of skincare where women wouldn’t need to compromise on their natural values to achieve powerful results.
Ali – That’s when Bryan came to me with the idea of setting up a natural skincare brand which would re-define the industry and work with the skin's natural biology... it sounded so fantastic I had to be involved. I suggested using the name NUDE.
Revolutionising skincare
Bryan – We’re the first natural skincare company to deliver results. Our clinical trials demonstrate that NUDE actually works. That’s because we use unique pre and probiotics, milk peptides and AHA’s, just some of the important ingredients that must be in natural skincare for it to deliver real beauty and results.
Ali – And that’s why we’re so unique in the industry. Traditionally, skincare has been split into 2 categories, High Performance, and Natural. NUDE is the first brand that is genuinely both, and we have the ingredient lists and clinical results to prove it.
Bryan – Our ingredients list contains some of the most astounding high performance actives. We formulate with all the leading skincare essentials such as hyaluronic acid, CoQ10, peptides and antioxidants, however we source them naturally which makes them even more effective because the body can recognise them.
Red carpet reviews
A - All of my friends use NUDE. I don’t go anywhere without out getting someone to try the products. Christy (Turlington) and Helena (Christensen) are huge fans.
We are thrilled to have so many friends and devotees of the brand. Click here to read their reviews and testimonials.
See below to watch an intimate NUDE clip, where founder Bryan Meehan introduces his incredible range that has revolutionised the beauty world. Also featuring Harper's Bazaar Beauty Director Newby Hands and Becky Beasley.