By Sarah Backhouse
Journalist and Host of G Living
February 2009
I’m gaga over Nude Skincare’s modular, sleek and sexy packaging with stuff inside that actually works. The hottest thing to come out of the UK since Kate Moss, Nude is the brainchild of Bryan Meehan, the man behind the Fresh and Wild organic food stores — the UK’s answer to (and now owned by) the U.S.’s Whole Foods.
Nude Skincare features cleansers, waters, moisturizers and treatments, which are made from primarily organic, luscious ingredients such as “cupuacu, manketti, baobab and avellana to provide essential fatty acids, nutrition and hydration for soft, supple skin”. I personally adore the Age Defence Moisturizer, which contains buriti oil to provide antioxidant protection and smells like teen spirit (at least those teens that smell like vanilla). Airless packaging limits the need for preservatives and, needless to say, none of the products have been tested on animals.
Nude delivers the results you expect from conventional brands, but does it using only pure, natural active ingredients, which have been clinically proven to work. By filling the void between natural and conventional skincare, Nude ensures you look good….nude.
Nude recently received the Sephora certification of Naturally Gorgeous. Most brands could only dream of scaling these dizzy heights for one or two products, while Nude was awarded this honor for its entire range. Nice.
In addition to skincare, Nude offers a range of internal supplements. Their four unique blends combine probiotics with super critical herb extracts that optimize “bioavailability, absorption and potency” to defend against the signs of aging. Sounds impressive. And let’s face it, taking supplements never looked so attractive.
Which brings us full circle back to the superficial. The packaging is made from type 5 polypropylene recyclable plastic packaging, 40% of which is made with post industrial recycled plastic, with a sleeve made from of biodegradable starch. The carrier bags, gift bags and stationery are made from sustainable, recycled and reclaimed materials and printed with non-toxic inks.
So, satiate your inner design aesthetic and adorn your bathroom cabinet with the coolest looking curvy-linear bottles and jars. Nude: renewing your skin and your faith in a brand that does what is says on the pack…and then recycles it.
Click here to read Sarah Backhouses' blog and for more G Living updates