The desire for eco-beauty is growing and organic skincare is scrubbing up nicely. Olivia Falcon tests the products with raw power
Green shoots
By Olivia Falcon
July 2009
As our appetite for all things organic moves from the kitchen table to the beauty counter, a crop of sophisticated new 'green' beauty brands has emerged to fill demand. Gone are the days when organic meant gloopy textures, weird smells and disappointing performance. You no longer have to compromise clean skin for a clean conscience. The new generation of results-driven organics tackle complex problems like adult acne and the concerns of ageing. As part of a backlash against the 'toxic stew' in which many environmentalists believe we are living, a group of pioneers began to question the way conventional cosmetics are made and to seek out more natural alternatives. With cutting-edge science, organic-food-derived ingredients are turned into creams, serums and gels; these new formulas claim to be powerful enough to revamp skin, yet safe enough to eat. Here are the brands to bag now.
Live Aid
This groundbreaking beauty range uses pre- and probiotics to balance the acid mantle of the skin and keep it strong (in the same way that live yoghurt balances the friendly bacteria in your gut). Founded by Bryan Meehan, who brought us Fresh & Wild, and Bono's wife, the humanitarian Ali Hewson, the line already has a supermodel following- both Christy Turlington and Helena Christensen are fans.
Star Buy
Nude Skincare's Cleansing Facial Oil, £28, is rich in nourishing omega oils and thoroughly cleanses the skin without stripping it.